Love the Business, Not the Branding

Chicken Salad Chick Edition

Chicken Salad Chick is one of my favorite lunch spots, but their logo makes my designer heart sad. The 1990s Microsoft Word Clipart icon is not doing their brand any justice. The quality of their food and customer service is top-notch, and that free little cookie 🤌🏻

I thought it'd be fun to create my own interpretation of their branding. My vision for this was to appeal to the "ladies lunching" audience with softer colors, hand drawn illustrations, southern charm and updated typography.

Which restaurant would you choose to eat at based on the branding? I'll take a lemon basil scoop on a croissant from the one of the right!