This is where I share what I'm learning, what I'm loving, and what's actually happening in the day-to-day life of running a design studio. You'll find practical branding and website design advice for entrepreneurs and small business owners, peeks into my creative process, and the occasional musings on what it's really like to build a business doing work you love.
Whether you're here to finally understand the difference between a logo and a brand identity, get inspiration for your website refresh, or just see what a designer's brain looks like on a Tuesday—you're in the right place.
Where strategy meets stories, design tips meet real talk, and branding advice comes with a side of behind-the-scenes honesty.
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If you think graphic designers spend all day making pretty logos and choosing colors, I have news for you: the actual designing is only about 30% of what I do. The rest? Strategy, research, client communication, and yes—a lot of coffee. Here’s what really happens behind the scenes when you work with a professional brand […]
Buying Local is the Gift that Gives Twice Paducah is packed with incredible local shops that make gifting feel less like a chore and more like a treasure hunt. And as someone who’s all about supporting small businesses (it’s literally what I do), I wanted to share some of my favorite spots to help you shop with intention this […]
Investing in a new website is exciting… but it can also feel a little overwhelming. Between content, decisions, timelines, and tech talk, it’s easy to start overthinking before the project even begins. The good news?Most of that stress can be avoided with a little preparation and the right mindset. Here’s how to set yourself (and […]
How Brand Identity Impacts Customer Perception Chicken Salad Chick is one of my favorite lunch spots, but I’ll be honest — their current logo makes my designer heart a little sad. The outdated, 90s-style clipart chicken icon doesn’t reflect the quality of their food, hospitality, or experience. Because let’s face it… their customer service is […]
Your brand colors aren’t just making things look pretty—they’re doing some serious psychological heavy lifting. Before someone reads your tagline, scrolls through your website, or even knows what you sell, color creates the first impression. And that impression happens in milliseconds. So what are your brand colors saying about your business? Let’s dig into the […]
Hi, I’m Amanda — brand strategist, website designer, and your creative sidekick. I believe great design doesn’t just look good, it feels true to you, working hard behind the scenes, and helping your brand connect in all the right ways.
No generic templates. No jargon. Just thoughtful, joyful design rooted in strategy and story.
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