Effectively communicate your values and personality to your audience.

YOUR BRAND DESERVES MORE THAN CANVA.

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CREATIVE • STRATEGIC • CUSTOMIZED

BRAND IDENTITY

The branding process is an immersive experience into the current state of your business and the direction you’d like take it. Through client collaboration and strategic design, your business will be set up to attract your ideal audience and reflect your own values and uniqueness.

Brand identity is crucial for any business looking to stand out from the competition and create a memorable impression on their audience. By developing a unique visual and messaging identity, you can establish a strong brand image that resonates with your target market and sets you apart from others in your industry.

Logo Design and Brand Identity Guidelines for Usage. Logo layout, color palette, typography and pattern.

A brand is a set of expectations, memories, stories, and relationships that guide consumers in their decision-making process.

IT ENCOMPASSES SO MUCH MORE THAN JUST A LOGO.

What makes your brand unique? Think about your brand personality, vision and mission, messaging, and ideal client.

Identity

How do you want your brand to make people feel? This includes everything your customers have seen, heard, or felt about your company or product.

Experience

What kind of branding and design elements will best convey your identity and desired experience? Branding must be in alignment with your brand strategy.

Design

WHY INVEST IN BRANDING?

WHY INVEST IN BRANDING?

A memorable brand is one of the best investments you can make for your business.

Your brand identity is a not a one-time use “product”. It is the visuals and messaging used across every platform your organization touches for years and years. From social media and websites, to signage and apparel, professional branding should elevate your organization by:

  • Increasing recognizability

  • Developing a unique messaging identity

  • Building trust in your community

  • Reaching your target audience effectively

Branding Packages

01 /

Refresh Package

Is your current logo outdated? Don’t live in the past, it’s time for a refresh! This package will update your logo with fresh typography and visuals while maintaining the recognizability of your brand.

  • • Brand Questionnaire

    • Two Creative Direction Options

    • 3 Rounds of Revisions

    • Primary Logo

    • Submark

    • Full Color + One-Color Variations

    • Landscape, Portrait & Square Orientations

    • Brand Guidelines Sheet

    • Logo File Package (eps, png, jpg, pdf file formats) set up via Google Drive

    • Full Copyright Ownership

02 /

Launch Package

Are you launching a new business and ready to make a memorable first impression? This package is perfect for creating a personality-packed brand directed towards your target audience and sure to make an impact out of the gate.

  • • Brand Questionnaire

    • 2 Moodboard & Creative Direction Options

    3 Rounds of Revisions

    • Full Logo Suite: Primary Logo, Secondary Logo & Submark

    • Full Color + One-Color Variations

    • Brand Pattern

    • 5 Brand Icons for Instagram Highlights

    • In-Depth 20+ Page Brand Identity Guideline

    • Color Palette

    • Photography Direction

    • Typography Hierarchy & Pairing

    • Final Files (EPS, PDF, PNG, JPEG)

    • Full Copyright Ownership

03 /

Premium Package

A one-stop shop for a whole new brand identity and the elements to support your business and marketing efforts. This package is great for the business owner that appreciates consistent branding and understands the value it brings.

  • • Everything from Package 02

    • 5 Editable Brand Templates for Social Media (set up via Canva)

    • Facebook Cover Photo & Profile Picture

    • Brand Launch Graphic for Social Media

    • Up to 5 collateral designs of your choice (business card, email signature, letterhead, etc.)

Need something different?

Contact today for a custom branding package quote!

The Branding Process

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  • This informs which visual and strategic direction the design work will go in. This phase is very collaborative and the research findings determine the creative direction.

    • Discovery Call

    • Proposal

    • Questionnaire

    • Creative Direction Presentation

  • This is the light bulb moment! You’ll chose your favorite of the creative direction options and based on it, I will develop a full brand identity. We'll work together to fine tune the design and make sure you're excited to launch!

    • Main Concept Presented

    • 3 Rounds of Revisions

  • In this phase, I’ll package up all of your guidelines, logo and brand elements with a pretty bow (aka in a google drive folder). It’s time to launch your brand with confidence!

    • Finalized Brand Assets

    • Brand Guidelines

    • 3... 2... 1... Liftoff!

Already have an established brand?

Check out the other services to support your mission.

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Every business needs a professional online presence to appear creditable and trustworthy to potential clients.

Website Design

Gain brand consistency, peace of mind and job priority for your monthly marketing needs at a discounted rate!

Design Retainer

Marketing Collateral Graphic Design for Businesses. Advertising with flyers, business cards, envelopes, social media, postcards.

Elevate your client experience with consistent visuals and messages to attract your ideal business.

Marketing Collateral

Lettering and Illustration Graphic Design Tablet and Hand holding pencil to draw.

Take a more unique approach to design with custom lettering and illustrations that stand out from the crowd.

Lettering & Illustration

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FAQs

  • To be quite frank, the answer is no. But the reason is to actually help your business, not to try and be difficult or make more money from you. This is why I really emphasize the bigger picture of your business and your brand being an experience for your customers at each level of exposure, whether online or in-person. Having just a logo doesn't create a cohesive foundation for each touch point - website, social media, marketing collateral, merchandise, signage, etc. In addition to a logo design, brand identities include a color palette, typography, patterns, icons, a style of photography, and more - which all create a mood and a personality for your business.

  • A moodboard is a collage of colors, image inspiration and the overall vibe you like created from a Pinterest board and based off your questionnaire answers. This is a springboard for your project, but please note all images, fonts, colours, textures etc in the moodboard will not be part of your final design. I will use this as a direction to design your brand and ensure it is unique and authentic to your business.

  • I will need your design questionnaire returned with your business details and the 50% deposit. You must have a solid idea of your target audience, business mission, products and services, a general idea of styles you like/appeal to your target audience (or exactly what you dislike) and of course, your business name!

  • If for some reason you are still not happy after two rounds of refinement, we will continue the refinement process at my current hourly rate.

    We go through an in-depth questionnaire and briefing process in the beginning to make sure we are on the same page, so 99% of the time 2 refinement rounds are plenty!

  • I understand that no two businesses are alike, so yes, I can tailor the deliverables to your specific needs!

  • I sure do! We can hash out the details of what you have in mind and I’ll provide a custom quote.

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LET YOUR BRAND SPEAK FOR ITSELF

Ready to take your business to the next level?

You deserve a brand that works as hard as you do. Let's talk and make your vision a reality with a super unique, fun and confident brand identity that speaks to the values and aesthetics of your ideal clients.

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TAKE THE NEXT STEP AND BOOK A

DISCOVERY CALL

We’ll discuss your project in detail, get to know each other, chat about your goals and pain points and make sure we are perfect fit.

Fill out the inquiry form on the website or email hello@amandanewman.design to get started!