I definitely judge a book by it’s cover and wine by it’s label.
I think I was a graphic designer before I knew what graphic design was.
My obsession started young. I loved collecting markers and pens. I was very anti-colored pencil and a huge crayon snob (sorry RoseArt, but only Crayola will do). I remember always having a notebook and pen to doodle with while watching TV. In high school, I filled all my notebooks with big bubble letters of Tim McGraw lyrics using only the best multicolored gel pens. In fact, it was my high school English teacher who encouraged me to become a graphic designer after seeing my notebooks!
Little did I know, her suggestion would sit in the back of my mind while I took all the standard classes in college. It wasn't until my advisor gave me a strict deadline to decide on a career path that the little suggestion I had tucked away began resurfacing. Another sign that becoming a designer was my destiny—we work best with a deadline. I signed up for a class to dip my toe into the design pool and became quickly enamored with all things graphic design.
I've been a graphic designer for over 14 years and I still feel so lucky to do what I love. I worked in Murray for 12 years and moved back to my hometown of Paducah with the dream of starting my own boutique design studio. In January 2024, I officially launched Amanda Newman Design. That pinch-me moment catapulted my passion for design even further.
I am fascinated with the problem-solving aspect of design, transforming a blank canvas with creative solutions that effectively communicate to an audience. I also love a good before and after (HGTV is my love language). So, I’m always gratified to take a brand that might be outdated or created in Microsoft Word (sigh) and give it a professional edge.
When I'm not designing, I'm either binging reality TV or out exploring Paducah and critiquing restaurant menus while making a mental list of the local businesses I'd love to collaborate with.
Meet the Assistants
The hardest working assistants in the industry, Larry and Layla continually put in long hours in the office. Granted they might be asleep for the majority of them, but nonetheless, they are the glue, the inspiration and the motivation behind the design.
When branding my own business I thought about what really makes me tick as a designer. It’s the point in the design process when the light bulb turns on and you have a breakthrough idea. The light bulb moment, a solution to a problem. Because that’s what design is at it’s core, problem-solving.
I take pride in my work and helping my clients shine bright! I’m always excited to transform brands and get my creative gears turning.
Whether you’re a new or established business, I’d love to hear from you and create some magic!
