This is where I share what I'm learning, what I'm loving, and what's actually happening in the day-to-day life of running a design studio. You'll find practical branding and website design advice for entrepreneurs and small business owners, peeks into my creative process, and the occasional musings on what it's really like to build a business doing work you love.
Whether you're here to finally understand the difference between a logo and a brand identity, get inspiration for your website refresh, or just see what a designer's brain looks like on a Tuesday—you're in the right place.
Where strategy meets stories, design tips meet real talk, and branding advice comes with a side of behind-the-scenes honesty.
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If you think graphic designers spend all day making pretty logos and choosing colors, I have news for you: the actual designing is only about 30% of what I do. The rest? Strategy, research, client communication, and yes—a lot of coffee. Here’s what really happens behind the scenes when you work with a professional brand […]
How Brand Identity Impacts Customer Perception Chicken Salad Chick is one of my favorite lunch spots, but I’ll be honest — their current logo makes my designer heart a little sad. The outdated, 90s-style clipart chicken icon doesn’t reflect the quality of their food, hospitality, or experience. Because let’s face it… their customer service is […]
My 2024 Vision Board & Word of the Year: CONNECT Every January 1st, I take time to sit down with my vision board, intentions, and goals for the year ahead. It’s my way of intentionally setting the tone for the next 365 days. I’m a firm believer in manifestation — not in a “wish it […]
Hi, I’m Amanda — brand strategist, website designer, and your creative sidekick. I believe great design doesn’t just look good, it feels true to you, working hard behind the scenes, and helping your brand connect in all the right ways.
No generic templates. No jargon. Just thoughtful, joyful design rooted in strategy and story.
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