Brand & Website Design for Personal Coach
the design deliverables
Brand Identity Design
Website Design
project
the client
Kim Cates is a certified professional coach serving clients throughout Western Kentucky. Through a personalized and supportive approach, she helps individuals overcome obstacles, shift limiting mindsets, and create meaningful, lasting change.
tone
authentic + inspiring
industry
Health + wellness
Brand design
The brand identity for KC Coaching was thoughtfully designed to reflect her authentic, calm, and empowering approach to coaching. A soothing palette of blues and greens creates a sense of trust, peace, and clarity, while elegant typography reinforces her professional yet approachable personality. The flower icon serves as a visual representation of growth, transformation, and self-development—core themes of Kim's work with her clients. Together, these elements create an inspiring and welcoming brand that encourages individuals to embrace change, overcome obstacles, and flourish into their fullest potential.
Before & After
BRAND IDENTITY
WEBSITE design
The website was designed with both clarity and connection in mind, guiding visitors through KC Coaching's services and philosophy with ease. A clean, intuitive layout helps users quickly understand how she can support their personal growth journey, while thoughtfully placed calls to action make it simple to take the next step. From exploring her coaching offerings to scheduling a discovery call, every page was strategically designed to create a seamless user experience that encourages engagement and inspires action.
click to view
WHO DO YOU WANT TO BE? WHO DO YOU WANT TO BE? WHO DO YOU WANT TO BE? WHO DO YOU WANT TO BE? WHO DO YOU WANT TO BE? WHO DO YOU WANT TO BE? WHO DO YOU WANT TO BE? WHO DO YOU WANT TO BE? WHO DO YOU WANT TO BE? WHO DO YOU WANT TO BE? WHO DO YOU WANT TO BE? WHO DO YOU WANT TO BE? WHO DO YOU WANT TO BE? WHO DO YOU WANT TO BE? WHO DO YOU WANT TO BE? WHO DO YOU WANT TO BE?
kind words
I had a wonderful experience with Amanda. She pulled things out of me that I wouldn’t have done on my own. She’s helped me create something I’m really proud of and every step of the way was seamless! I highly recommend her!!!
Kim cates, owner
Before & After
website DESIGN
