Branding
How Brand Identity Impacts Customer Perception Chicken Salad Chick is one of my favorite lunch spots, but I’ll be honest — their current logo makes my designer heart a little sad. The outdated, 90s-style clipart chicken icon doesn’t reflect the quality of their food, hospitality, or experience. Because let’s face it… their customer service is […]
Your brand colors aren’t just making things look pretty—they’re doing some serious psychological heavy lifting. Before someone reads your tagline, scrolls through your website, or even knows what you sell, color creates the first impression. And that impression happens in milliseconds. So what are your brand colors saying about your business? Let’s dig into the […]
When a domestic violence advocacy organization reaches out for a brand refresh, the stakes are high. Your visual identity isn’t just about looking professional—it’s about communicating safety, strength, and hope to survivors in their most vulnerable moments. That’s exactly what Merryman House Domestic Crisis Center needed when they came to me for a complete branding […]
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